When the Windows Developer Rewards Program (DVLUP) was launched by Nokia some time ago, it had one aim in mind: attract developers. In an attempt to combat the anemic Windows Phone development scene, the DVLUP was intended to motivate those with the skills and ability to make quality apps for the platform.
With the acquisition of Nokia's Devices and Services division by Microsoft early in 2014 however, the home of this program has now changed. As has been the case with other Nokia services, the DVLUP has been migrated into the folds of Microsoft, where it now exists as a part of MSDN, where it can be accessed under 'Programs > Rewards', as can be seen at DVLUP's new home.
Of course, given the new location, the service has also been given a new look and feel, designed to fit in with the rest of MSDN. Sign-ins are now handled by MSDN and require a Microsoft account. In addition to this, the leader-board has been overhauled and a points and XP system has been introduced, another example of creeping 'game-ification' that will nonetheless likely make the process a little more fun.
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