AdDuplex has released today their latest Windows Device Statistics Report, and the new data that was collected over the day of September 20th reveals interesting details about the speed of Windows 10 Anniversary Update adoption. As usual, the cross-promotion network for Windows Phone and Windows Store apps collected its data from around 5,000 apps running the AdDuplex SDK, and each report is also a good opportunity to have a fresh look at the state of the Windows Phone ecosystem.
Compared to last month’s data, the top 10 Windows Phone devices worldwide are exactly the same except that the Lumia 540, a more powerful version of the Lumia 535 which was only sold in select markets, has now replaced the nearly four-years-old Lumia 920 at the 10th rank. Overall, the most popular Windows phones are still pretty much all low-end devices, though the Lumia 640 (which ranked third) and 640 XL have slightly better specs than the other models and remain competitive today against the low-end Lumia 550 and 650.
Looking exclusively at the Windows 10 Mobile devices worldwide, the Lumia 550 is the most popular handset with a 13.5% share, just 0.7 points of percentage ahead of the Lumia 535 which remains the most popular Windows phone globally. The Lumia 650 which was the last Lumia handset to be released earlier in February is currently the fifth most popular Windows 10 Mobile phone in the market, which is slightly better than the flagship Lumia 950 with its 6.9% share.
You also won’t be surprised that Microsoft remains the top Windows phone manufacturer by far with a 97.1% market share. Interestingly, HTC, Samsung and BLU remained in the top 5 in September even though they didn’t release new Windows phones this year. However, Alcatel and Acer which both released Windows 10 mobile handsets this year did appear in the top Windows 10 Mobile manufacturers, though they only claimed a 0.4% and 0.1% market share, respectively, which is nearly insignificant. Does Microsoft still believe that third-party manufacturers could be successful with their Windows phones?
Moving to the Windows Phone OS versions, AdDuplex noted that Windows 10 Mobile remained at 14% this month, adding that “most people who wanted (and knew how) to upgrade their 8.1 phones already did so.” However, it appears that the Windows 10 Mobile Anniversary Update has been rolling out quite fast as nearly 90% of the users are now running a Redstone build. 82.4% of Windows 10 Mobile users are now running the current branch while 6% of Windows Insiders in the Fast Ring are on a Redstone 2 build. As a result, AdDuplex now recommends developers to “start using 1607 specific features” for their Windows 10 Mobile apps.
The Windows 10 Anniversary Update is still rolling out slowly to Windows 10 PCs as 59.9% of users are still running the version 1511 (aka Threshold 2). However, AdDuplex noted that the share of the current branch (1607) more than doubled in a month to reach 34.5% of Windows 10 PCs. As we reported earlier this month, Microsoft explained that the Anniversary Update may “take up to 3 months” to reach all PC users.
Lastly, AdDuplex shared new data on Windows 10 PC manufacturers and noted that the top 10 is “exactly the same as it was three months ago”. American manufacturers HP and Dell are leading the pack with a 22.3% and 12.2% market share, respectively, while Microsoft only claimed a 3% market share, far behind Asian manufacturers Lenovo, Asus and Acer.
Overall, it’s interesting to note that the Anniversary Update has rolled out faster to Windows 10 Mobile users, even though they still represent a small part of the global Windows 10 ecosystem. As Windows 10 Mobile only represents 14% of Windows phones in the market and is no longer growing according to AdDuplex, Microsoft’s mobile ambitions remain in trouble and third-party manufacturers didn’t get much success with their own Windows handsets as well. On the PC side, Microsoft continues its gradual rollout of the Windows 10 Anniversary Update and we’ll see if the new bits will reach the majority of Windows 10 PCs next month.