Microsoft's rebranding of their Beam streaming service as Mixer this past week has been more than a basic renaming. The tech giant has used this moment as a chance to really push the service with new apps, the opening of a new streaming studio in the New York Microsoft Store, and more advertising in one weekend than Beam had been given in the last six months.
In addition to the new Mixer relaunch videos on the official Xbox YouTube channel, there's also been the release of a variety of short, quirky, 30 second videos that play with, what appears to be, Mixer's new slogan, "If you didn't stream it, it didn't happen."
These new commercials began with a cat video four days ago and there's been one released in each day following. Here are the four current ads in all their strange glory. It's likely more will follow.
Do you like these ads and are you happy to see Microsoft putting more money behind Mixer? Let us know which ad is your favorite and if you think this is a successful marketing campaign in the comments below.