Searching for content on the web involves web searches but often the searches are occurring using image results. Following the Bing image search redesign, Microsoft wants webmasters to add more relevant data to their images to assist searchers. The new Bing image search offers users more routes to take after finding an image. Some of these paths users could take involve related searches, similar images to find other sources, or locations where the image has been used. Another common purpose of image searches involves buying products represented in the image.
Microsoft wants users to be satisfied with the time they spend using Bing, so anything they can do to maximize value from searches helps Bing. Most people know web searches often occur before purchases, but savvy shoppers may ignore traditional ads so Bing needs a new way to help consumers find a seller of the product they are looking for. Online companies can help Bing connect shoppers with products by adding more information to their product images. Web crawlers gathering information will include extra data which has been provided to connect images to other websites and their product page. Head over to the VIA link below to check out the markup.