Trend Micro™ Adds a New Twist on Security Education with the Release of Titanium Power Up

Trend Micro™ Adds a New Twist on Security Education with the Release of Titanium Power Up

Video game lets consumers win prizes daily while highlighting Internet security concerns in a fun and unexpected way.

MARLOW, UK, Dec. 15, 2010 – Today, Trend Micro Incorporated, a global leader in Internet security, released [url=http://us.trendmicro.com/us/home/home-user/titanium-power-up/?cm_mmc=VURL:USA-_-Titanium-_-Game-_-PowerUp]Titanium Power Up[/url], an online video game designed to challenge negative perceptions of Internet security with unexpected humor and personality.

Titanium Power Up is reminiscent of classic arcade games like Super Mario Bros and Pitfall. There are multiple levels within the game that players must complete, with each level set in a unique environment with fun characters and challenges. The game serves as a metaphor for the things people dislike about Internet security, such as slow speeds, annoying pop-ups and scary warnings; but instead of feeling intimidated and confused by such things, the game gives people the ability to overcome them.

The game also includes a sweepstakes component called the Titanium Power Up Giveaway. These instant prizes are awarded on a daily basis and there will be one Grand Prize awarded at the end of the sweepstakes, which ends on December 31, 2010. Players get one chance to win instantly each day; in addition, each day they play the game again gives them an extra entry into the grand prize drawing. Sweepstakes available to U.S. and U.K. residents only.

“Titanium Power Up is a fun way to engage with our customers on a relevant platform,” said Natalie Severino, director of Consumer Product Marketing at Trend Micro. “Our job at Trend Micro is to protect families and individuals from real-world threats so they don’t have to spend time thinking about them. This game will help raise awareness about everyday online risks and expose a younger demographic that might not otherwise taking the time understand some of the treats associated with the Internet.”

Players use their space bar and arrow keys to control a character with the objective being to avoid a variety of threats and obstacles, and defeat the “bad guy” at the end of each level. Points are earned in a variety of ways and a player’s final score can easily be shared with friends via Facebook and Twitter.

Prize Details
Instant Prizes (On a daily basis)

– One-year subscription for Trend Micro [url=http://www.google.com/url?q=http%3A%2F%2Fus.trendmicro.com%2Fus%2Fproducts%2Fpersonal%2Ftitanium-security%2F&sa=D&sntz=1&usg=AFQjCNGb3vVuFv92lopNpGLt6MdpXKBvGg]Titanium Maximum Security[/url] Grand Prizes
– Toshiba – Qosmio Laptop / 18.4” Display / 6GB Memory / 500GB Hard Drive
– Bose® – Companion® 3 Series II Multimedia Speaker System (3-Piece)
– 27” Widescreen Flat-Panel LCD Monitor