The logo (see above image) is noticeably different than existing Xbox logos, discarding the traditional circular X for a stylized one and a vertical writing of the word “SERIES” next to it.
It’s worth noting that the Xbox Series X console will still have the circular X logo on it for its power button so Microsoft isn’t getting rid of it entirely. This new logo will likely be used on the console’s box and on the game cases of video games that feature enhancements when played on it or are exclusive to the next gen console.
The trademark application does cover almost everything from clothing to magazines and watches but, while it’s likely that we’ll see the logo on a variety of merchandise, most of the items are probably listed on this trademark on a “just in case” basis.
The Xbox Series X will signify the launch of the next generation of Microsoft’s Xbox consoles, following on from the current Xbox One gen. Unlike past console generation launches, the Xbox Series X will debut with support for most Xbox One games and a growing library of Xbox and Xbox 360 titles straight out of the gate. There will likely be some Xbox Series X exclusive titles at launch but, for the most part, the initial aims seems to be to create the ultimate Xbox gaming console. AT least for the first few months or so.