Your phones are very personal devices, and have molded into your life and workflow. However, in the process, it is often easy to forget about the rest of the mobile marketplace and how it’s going.
GSMA intelligence reports that there are more mobile devices than there are people in the world — and the world population is 7.125 billion as of 2013. And as smartphones fight their way through the mobile market, it seems as if this market too will soon enough become ‘saturated.’
Nokia has added some perspective with more focused surveys. Most people check their phone 1,500 times each week. While this can be uses such as social media, reading, and other leisurely tastes, 96% of “decision makers” stated that their phone is critical for their job.
Further, Kindle Research reported that 77% of “decision makers” who use Lumia phones for business also actively use their personal device for leisure. 78% of these were likely to recommend their phone to a friend.
This is just more indication of a world where smartphones have not only become a part of our lives, but have intertwined our work and personal workflows.Further reading: Microsoft, Nokia