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Tech Returns To The Super Bowl

For those of us who know nothing about football, the Super Bowl is more about what the huge brands who buy ads chose to do with their millions of dollars worth of prime eyeball time, paying to play with a captive audience in the hundreds of millions.

And the technology industry always steps up to the plate; Apple aired its famous 1984 ad during the Super Bowl and so did Web 1.0 symbol Pets.com. Last year Google debuted its “Parisian Love” ad. We had quite a few tech firsts this year, including the first ever Twitter hashtag within an ad.

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