Over the past year, T-Mobile has been making plenty of telecommunication industry waves with its seemingly monthly Un-Carrier announcements. Many of T-Mobile’s recent announcements have been put under scrutiny due to some legalese but the intentions have typically been customer driven and today’s headline follows suit.
According to a T-Mobile press release, the carrier is unveiling a new option for its customers called DIGITS.
“With DIGITS, your T-Mobile number works across virtually all your connected devices—phones, tablets, wearables and computers. And, in another Un-carrier first, DIGITS lets customers put multiple T-Mobile numbers on the same device, so you can combine work, home and personal numbers on a single smartphone.”
Beyond ending the century-old telecom sanctions regarding phone number usage, T-Mobile is also opening up DIGITS to non-T-Mobile issued phones, including customers coming from rival telecoms such as Verizon, AT&T and “other smartphones.”
DIGITS also allows a single device to house multiple numbers and a seamless switch back and forth between those numbers. The addition of this feature could be a godsend for tablet owners toting LTE-enabled devices. DIGITS comes with a neat advantage for businesses customer by allowing companies to issue DIGITS to employees to use on their personal devices, further empowering the BYOD movement happening throughout the enterprise.
As of now, DIGITS is a beta-only rollout.
After customers register for the DIGITS beta, the Un-carrier’s award-winning support team will help them get on-boarded with DIGITS. During the beta, customers can help shape the final version of DIGITS, which will launch commercially early next year, with their feedback.”
Once again, T-Mobile is introducing another potentially industry shifting feature to customers. It remains to be seen how the rollout goes and whether or not there are strings attached (as often times occurs with Un-Carrier announcements). As Windows phone user are concerned, T-Mobile’s latest announcement makes it just a bit easier to explore other opportunities while keeping their devices in hand.