Switch Into Spring With The New Inspiron R Series From Dell

- New InspironTM R line expands Dell’s leading-edge portfolio of products with 2nd Generation Intel® CoreTM processors
- Inspiron R is fun, stylish and fast featuring the latest technology, a superior entertainment experience, impressive battery life and a new interchangeable lid option
- Just pop.click.switch: New SWITCH by Design Studio lids allow for a new look at any moment

BRACKNELL, UK, March 18, 2011 – The new Inspiron R series joins Dell’s expansive collection of laptops and desktops equipped with the latest Intel processors and are fun, stylish and lightning quick. Available today at Dell.co.uk, the new Inspiron R 15- and 17-inch laptops deliver incredible mobile entertainment, high-definition displays and outstanding battery life, but that’s just the beginning.

The perfect combination of brains and beauty - the latest addition to the Inspiron family also introduces an innovative new design twist: new SWITCH by Design Studio interchangeable lids that switch the look of Inspiron R laptops with just a pop and a click[1]. The SWITCH by Design Studio collection includes 23 new eye-popping lids sporting vibrant colours and unique designs. Start the day with a Peacock Blue lid, and switch it out for a design-inspired look at night. SWITCH by Design Studio will be available with select lids at launch, with more options introduced in the coming weeks.

But the Inspiron R shouldn’t be judged by its cover(s) alone. Packing the latest 2nd generation Intel Core technology, the Inspiron R laptops benefit from sleek form factors, up to 13 hours of battery life[2] with the optional 9-cell battery and incorporate the latest USB 3.0 technology to make transferring photos, videos, music and other graphics-rich files faster than ever.

Performance? Check! What about the lids? Curated collections carefully selected from Dell Design Studio are coming soon. The contemporary art and graphic designs available from SWITCH by Design Studio and will offer exclusive selections from outstanding independent artists, designers and partners including OPI and Threadless and (PRODUCT)RED™, where a portion of proceeds go to The Global Fund to help fight AIDS in Africa[3].

“Our Inspiron R models equipped with 2nd gen Intel Core processors deliver the ultimate in entertainment and mobility and because customers value both performance and style, the eye-catching lids are designed to suit your mood or style at any given moment,” said Sam Burd, vice president Dell’s Consumer & SMB Product Group. “With the Inspiron-R series, we’re living up to our heritage of delivering the performance you need to do more, and with SWITCH by Design Studio, you can look good while doing it,” Burd added.

Inspiron R: The Dell Difference
With a range of entertainment, storage, productivity and show-stopping design options available on the Inspiron R, Dell makes it easy for people to go online and choose the perfect Inspiron R laptop with confidence, knowing it will be a smart investment that will deliver the ideal technology-by-design for them.

Inspiron R: Key Features

2nd generation Intel Core i3, i5 and i7 processor options and up to 8GB of memory[4]
Weight starting at 2.65kg / 5.84 lbs for the Inspiron 15R[5]
6-cell battery included with 9-cell battery options[6]
SRS Premium Audio and high-definition video performance
Intel Wireless Display technology for wireless projection of full 1080p video and 5.1 surround sound to your home theater for a breath-taking movie-viewing experience[7]
Support for Blu-ray 3D movie playback when equipped with the optional Blu-ray drive and connected to your 3D TV (HDMI 1.4 required)[8]
Integrated Dell Stage software, providing one-click access to photos, music, videos, social-networking sites, e-books and more
HD capable webcam
ChicletTM-style keyboard[9]
Genuine Windows® 7 Home Premium with option for Professional
Optional SWITCH by Design Studio lids featuring the new India Collection and designs from OPI, Threadless.com, (PRODUCT)RED™ and various artists
Pricing and Availability

Inspiron R
The new Inspiron R models are available today in the UK on Dell.co.uk

- Inspiron 15R (SWITCH by Design Studio model with black lid): Starts at £479 inc VAT and shipping
- Inspiron 17R (SWITCH by Design Studio model with black lid): Starts at £529 inc VAT and shipping
- SWITCH by Design Studio lids: Start at £29[10]

Tweet This: Pop. Click. Switch. New Dell Inspiron R Series w/interchangeable lids lets you change your look at any moment. http://dell.to/gteGEk

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