Strong PC sales driven by commercial demand as consumer sales remain weak

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PC sales continue to grow in commercial and enterprise space in Europe, according to statistics gathered from Context (via PCR). According to the research, PC sales though the largest distributors within Western Europe have grown as much as 8% in July, compared to that of last year.

Additionally, desktop sales saw a very strong 25% increase compared to last year, with notebook sales also growing by 11%, and workstations by 10%. Even mobile sales have increased, going up by as much as 25% more than last year. The increased sales are likely attributed to the soon-to-be discontinued support for Windows 7. According to Marie-Christine Pygott:

“It is expected that commercial demand will remain strong throughout the second half of 2019 as migration to Windows 10 continues. While a range of promotional activities during the upcoming back-to-school and Black Friday periods are likely to lead to a temporary improvement in the consumer growth trend, overall demand is expected to remain soft.”

By contrast, consumer sales of PCs have declined compared to last year, with notebook sales falling by as much as 3%. Some consumer devices, including desktops, Chromebooks, and ultra-portables saw a slight increase, however even with that in mind, overall PC sales dropped by 2%.

In more positive news, Windows 10’s marketshare of the PC space has exceeded 50%, likely also due to those moving from Windows 7 as its end of support nears.

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