Starbucks CIO shows why next version of Windows is “risky business” for Microsoft

1 min. read

Published on October 22, 2010

published on October 22, 2010

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Robert Scoble: Starbucks CIO, Stephen Gillett, and I had breakfast on Wednesday. He showed me Starbucks new Digital Network, which will pop up on the screen if you sign in on wifi at any of Starbucks US stores. 30 million people a month do that.

You can hear him telling me about that on this CinchCast, I’ll have a video up this weekend.

But what he told me about what Starbucks is learning about its customers was telling and demonstrates just how big a deal the next version of Windows will be to Microsoft. How big a deal? Well, Steve Ballmer is already telling folks it’s the riskiest product intro yet for Microsoft…

Scobleizer

Radu Tyrsina

Radu Tyrsina has been a Windows fan ever since he got his first PC, a Pentium III (a monster at that time). For most of the kids of his age, the Internet was an amazing way to play and communicate with others, but he was deeply impressed by the flow of information and how easily you can find anything on the web. Prior to founding Windows Report, this particular curiosity about digital content enabled him to grow a number of sites that helped hundreds of millions reach faster the answer they're looking for.