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Softonic.com Launches Own Advertising Platform: Softonic Ads

Softonic Ads makes it possible to define ads quickly and easily and to choose the target public

Advertisers can reach a global audience of over 65 million users in 6 different languages

Barcelona, December 2010 – Softonic.com, the biggest free software download and sales portal in Europe and Latin America and the second-biggest worldwide, has launched Softonic Ads, a new advertising platform especially designed so that software authors and enterprises can promote their products on the company’s different portals.

Softonic Ads is characterized by its high level of usability, so that any software author can create his or her own ad quickly and easily. It is a highly intuitive interface, designed to be able to define an ad’s features in a few minutes and without having to depend on the intervention of an administrator. In addition, it offers real-time reports on how the campaign is performing and calculates its estimated impact using parameters determined by the advertiser. This allows the advertiser to draw on the information obtained to tweak the campaign to his or her goals.

Advertisers can also make a detailed definition of the characteristics required of their target public to take full advantage of the campaign. With Softonic Ads, it is possible to maximize the advantages of advertising on the Softonic.cm international portals in English, French, German, Italian, Dutch, Portuguese, Polish, and Spanish, reaching over 65 million users per month around the world. It is also open to any type of business or advertiser, regardless of campaign size, as it is the author who defines the budget he or she wishes to allocate to the ad, with no established minimum amount required. Advertisers can therefore plan their campaign with full control over expenditure.

Softonic.com founder and President Tomás Diago says: “In creating Softonic Ads we wanted to offer a tool with which software authors can be sure they reach their real target public. It lets advertisers address a global audience through a single platform.” He added: “It is designed to be very easy to use, so anyone can create their own ad in a few minutes, without having to depend on the intervention of an administrator. This ease of creation makes it possible to publish a campaign online in record time”.