The popular Slack app updated to Version Slack 3.3.6 and then Slack 3.3.7 on Windows 10 devices today after updated earlier this week. Nothing appears to have been changed under the hood but the app did pick up the new Slack logo which has now rolled out to all of the Slack apps, social channels, and the official website.
The new Slack logo is similar to the original one but features smoother shapes and a streamlined color palette. According to an official statement from Slack, one of the main motivators in redesigning the logo was to make it easier to replicate and use in different situations.
“Our first logo was created before the company launched. It was distinctive, and playful, and the octothorpe (or pound sign, or hash, or whatever name by which you know it) resembled the same character that you see in front of channels in our product,” the statement reads. “It was also extremely easy to get wrong. It was 11 different colors—and if placed on any color other than white, or at the wrong angle (instead of the precisely prescribed 18º rotation), or with the colors tweaked wrong, it looked terrible. It pained us.”
While the reaction to the new Slack logo on social media has been generally positive, several people have noticed its resemblance to existing logos from other companies or objects. Here are some of the more amusing observations circulating online.
— ryryryryan (@Ryaneatpixel) January 16, 2019
You’ll never unsee this new slack logo refresh pic.twitter.com/2qv2APkLG9
— Kyle 🤙 (@DesignByKyle) January 16, 2019
— ✨ kf ✨ (@kf) January 16, 2019
— Christopher Grande (@chrisgrande) January 16, 2019
The negative space in the new Slack logo makes it look like a whimsical swastika.
Thank you for coming to my TED talk about how the internet has ruined my brain forever. pic.twitter.com/6Mv1FiuJY4
— Eric Scott Johnson (@HeyHeyESJ) January 16, 2019
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