It's fair to say that Microsoft invests heavily in American football with Surface being the official tablet of the NFL (National Football League) as well partnerships with NFL Network and Xbox for NFL apps and access. The Seattle Seahawks are Microsoft’s local football team, and the tech company is a huge supporter. Previously, Bing gave away game tickets to users and the Bing logo is a common sight around CenturyLink Field. Unfortunately, for the Seahawks, Cortana accurately predicted that they would be beaten in the 2015 Super Bowl. However, that hasn't affected their longstanding relationship.
As many readers may know, Bing offers a rewards program where a person searching with the service can receive credits for those searches. The more searches done with Bing, the more credits earned to spend on rewards like Amazon gift cards or extra OneDrive storage. It’s a pretty nice perk that has yet to be replicated by other search engines.
On August 17, Microsoft will offer Seahawk fans a tailor-made rewards program to encourage them to use the Bing search engine more often. The credits earned under the program can be spent on a chance to win the following:
Win 2016 Seahawks Season Tickets
Hold your Fantasy Football Draft in a CenturyLink suite
Win a road trip to the Seahawks vs 49ers game
Player autographed gear
Weekly drawings for Seahawks tickets
Signed Seahawks Training Camp jerseys
Behind the scenes tours of the VMAC and CenturyLink
An Insider Draft Preview with Seahawks coaching staff
Go golfing with the Seahawks
Attend a post-game press conference
Fans can also receive these "Everyday Rewards" if they sign up:
Exclusive news and updates to Rewards members
Discounts at the Pro Shop and on In-Stadium Concessions
Exclusive Seahawks digital rewards
And much, much more!
With this program and the recent release of Windows 10, where the Bing-powered digital assistant Cortana is front and center on desktops, Microsoft is pushing hard to increase its share of the search engine market. Other attempts at market share grabs include, a strategic deal with AOL that resulted in Bing being the default search engine for all AOL sites. In the US, Bing is doing relatively well in the search engine market share battles where it holds 29 percent of the market.