Sagem Wireless Becomes MobiWire
Focuses on connected consumer electronics
Paris, France – 11 February 2011: MobiWire, formerly Sagem Wireless, today announced its open OS user interface software, Surface, as part of a strategic transition to focus on user experience and connected services integrated into branded consumer electronics (CE) devices and professional industrial applications. MobiWire combines user interface software connected to cloud-based content with its award winning device design to take global and luxury brands mobile. From design to delivery, MobiWire connects brands’ customers to services through customized connected CE devices.
Building on the company’s 15-year heritage of mobile operator relationships and handset development, MobiWire delivers brand-customized wireless devices based on advanced open and standard compliant technology. MobiWire enables its customers and partners to deliver connected CE devices that quickly and economically allow them to engage with their consumers in a new way. MobiWire works with retail and luxury brands like FNAC and Porsche Design, device OEMs, and industrial device systems integrators to design, develop and deliver connected CE devices based on industry standard reference platforms.
A key part of this focus on connected CE devices is the MobiWire Design Lab and its most recent patented invention, Surface, an enhanced Android user experience. Surface simplifies the complexities of Android by surfacing content and applications so they are easy to access and use. “With our increasingly powerful handset and tablet devices, the user interface, both physical and digital, can open or limit the potential of the device and the services it delivers. Using intelligence to improve experience, Surface presents content from applications and the web, removing the need to navigate between them and simplifying access to a connected experience,” said Jerome Nadel, EVP User Experience at MobiWire.
MobiWire works with brands to deliver connected CE devices with a distinctive and customised user experience that is highly differentiated and customized for the requirements of specific user micro-segments. System integrators work with MobiWire to develop smart connected devices for professional and industrial vertical markets based on a proven 2G/3G and forthcoming LTE core platforms.