During its developer conference today, RIM's co-CEO Mike Lazaridis unveiled a new name for the company's next generation operating system, called BBX. Lazaridis introduced the new operating system in an attempt to woo users back to BlackBerry.
During the conference, Lazaridis promised an easier process for developers to submit their apps. In fact, developing for BlackBerry is more profitable compared to iOS or Android. Lazaridis also promised an upgraded gaming engine, user interface, and HTML5 compatibly. "We're doing everything we can to make it easier than ever to submit apps and sign up," Lazaridis said. "We're removing roadblocks. This is a very exciting time for BlackBerry developers."
"With BBX, RIM is rebuilding the foundation for all its devices, including the iconic handhelds, and BBX begins to show some real promise in that sphere, with potential for a much more powerful, immersive and media friendly platform," an analyst at Ovum Research stated.
"We're making sure we have the best HTML 5 implementation in the world," Lazaridis said. Apparently, BBX will work with HTML 5 and will be a bridge between the new platform and the older BlackBerry platform (versions 6 and 7 of the operating system). RIM's purchase of mobile browser startup Torch Mobile will help the company with its HTML 5 plans.
More on BBX as details come out.
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