When Windows 10 launched, developers also gained the option to make Universal Apps for all sorts of Windows 10 devices. So, since these Windows 10 apps can work across Windows devices, PubMatic, a leading marketing automation software company for publishers, has built a Windows SDK that can incorporate ads on apps across multiple devices, and ultimately put more money in the pockets of developers.
With the PubMatic SDK, both novice and advanced developers can monetize apps without swapping out the SDK based on the targeted device. Also, because the PubMatic SDK is built for the Universal Windows Platform, apps developed with the SDK can be deployed on any Windows 10 device (be it desktop, mobile, or tablet) without any changes.
The PubMatic SDK is modular and also provides unique benefits such as integrating with either single or multiple ad formats at the same time. In addition, Banner, Interstitial, Native, Rich Media MRAID 2.0, Video, and VAST 3.0 are all types of ads which the SDK supports.
Ultimately, the SDK empowers developers to make the most out of their digital assets through enriched data parameters, privacy, and integration with dozens of mobile ad networks. The full details on the SDK, and instructions on how to deploy and use it can be obtained from Microsoft.