Yesterday, Head of Xbox Games Marketing Aaron Greenberg gave an interesting interview to Engadget where the exec shared his thoughts about the upcoming Project Scorpio as well as the health of the Xbox ecosystem. The interview generated many headlines, and it seems that one of Greenberg’s answer about Project Scorpio could have been easily misunderstood. Greenberg himself pointed out yesterday on Twitter that Engadget’s headline could have been confusing:
Talking about a future beyond typical console generations, so headline potentially a little confusing. https://t.co/mOf4wFC7Lf
— Aaron Greenberg (@aarongreenberg) August 17, 2016
Here is the excerpt Greenberg was referring to:
Engadget: Do you see a future of console upgrades continually happening? Is this the last console generation?
Greenberg: I think it is. … For us, we think the future is without console generations; we think that the ability to build a library, a community, to be able to iterate with the hardware — we’re making a pretty big bet on that with Project Scorpio. We’re basically saying, “This isn’t a new generation; everything you have continues forward and it works.” We think of this as a family of devices.
According to the exec, gaming consoles are shifting from traditional consoles generations (remember, the Xbox One launched 8 years after the Xbox 360) to a shorter innovation cycle where console manufacturers can iterate faster while games will still be playable on the new hardware. So no, Microsoft doesn’t plan to stop selling Xbox consoles, and Head of Xbox Phil Spencer made it even clearer in a tweet published earlier today (via ICXM.net):
@umairshazi Already have ideas for what could be after Scorpio. Great thing in gaming, early tech adopters and best creators of any industry
— Phil Spencer (@XboxP3) August 18, 2016
So there you have it from the Xbox head himself: Xbox consoles are here to stay, even if Microsoft is currently growing Xbox as a bigger ecosystem that now includes PC gamers thanks to Xbox Play Anywhere, the Xbox Game Preview Program and the Xbox app on Windows 10. Additionally, the Xbox team has high hopes for Project Scorpio and Greenberg already reiterated yesterday that he expects the new console to be very successful:
We think it’s going to be a pretty big success. If the games and the content deliver, which I think they will do, I think it will change the way we think about the future of console gaming.
Are you also convinced that gaming consoles are here to stay, and are you excited by this future without console generations? Let us know what you think in the comments below.Further reading: Consoles, Gaming, Microsoft, Project Scorpio, Video Games, Xbox, Xbox One, Xbox One S