OKI Europe Ltd Transitions Back to the OKI Brand
“OKI Printing Solutions” brand name to change to “OKI”
Egham, 1st June 2011 – OKI Europe Ltd, a division of OKI Data Corporation, an OKI Group company specialising in the printer business, and currently trading under the OKI Printing Solutions brand name, has announced a transition back to its parent company brand “OKI”, effective 1st June, 2011. This move is in agreement with OKI’s mid-term business plan to maximise corporate values and brand equity through enhanced brand synergy among OKI Group companies.
One of the strategies from the mid-term business plan is a focus on achieving OKI’s corporate philosophy that states “The people of OKI, true to the company’s enterprising spirit, are committed to creating superior network solutions and providing excellent information and communications services globally, to meet the diversified needs of communities worldwide in the information age.”
All OKI Group companies practice its corporate philosophy, and share the same principles, thereby encouraging brand synergy. This unified approach will maximise corporate values through integrated brand communications under the “OKI” brand, bringing about a sense of alliance for the OKI Group worldwide.
“Our Corporate philosophy states the permanent business values of our Group as well as its mission, which are the core elements of management,” says Harushige Sugimoto, President of OKI Data Corporation. “Transitioning to the OKI brand will enforce OKI’s brand values, giving us the opportunity to support and deliver a more global approach to our customers and partners and, as an organisation, to take a more prominent, leading position in this competitive marketplace. As a member of the OKI Group, we will continue to advance our vision for the future of the printer industry by leveraging OKI’s brand values.”