Earlier this week the New York times officially ended support for their Windows 8 and Windows 10 apps. While the end of support on Windows may have come as a surprise, The New York Times hasn’t only focused on Windows, and has now also officially shuttered the NY Times Now app for Android and iOS.
A notice about the end of support for the NY Times Now app was originally posted to the New York Times yesterday. Citing the fact that content from the NY Times Now app has been incorporated so much of it into all the Times’s digital platforms, the editors rather redirected existing users to the New York Times app instead. The post also addresses the fact that the staff who built NY Times Now are now deeply involved in transforming the main news products of The New York Times.
Ultimately, though, NY Times Now will stop providing news later in September. Registered users will also receive a special email with an offer for a Times digital subscription. According to the New York Times, the NY Times Now app had a peak usage of 334,000 total unique users in May of 2015. The app was introduced back in 2014 and provided a selected list of stories and content for a lower price when compared to a full subscription.Further reading: Android, iOS, New York Times