Just recently, Nokia unveiled its first ever Windows RT 8.1 tablet, called the Lumia 2520. This device is a 10.1-inch Windows RT 8.1 tablet that features the same great Lumia design we have come to know and love with the Lumia Windows Phones. But why did Nokia decide to enter the tablet market? Well, simply put, because the time is ripe.
Nokia, who has given Microsoft’s Windows Phone platform a much needed boost, is now entering the tablet market. But why? Nokia believes that most current devices in the market today are simply used for consuming media. In fact, the devices are designed for it. Nokia, on the other hand, believes there is a “pent-up demand” for creating media and the company believes they can fulfill that need.
“And we’ve given special attention to the synergy between the tablet and our Nokia Lumia smartphones.”
“We saw an opportunity there. To make a tablet that people can use all day, for everything they want to do,” Nokia explained in an official blog post. The company touted “synergy” between the Lumia 2520 and the company’s Lumia smartphone line. “Experiences that extend across both platforms,” Nokia stated.
One of the big reasons Nokia felt that this was the right time to introduce a tablet is the maturity of the Windows RT platform. Nokia states that just last year, the Windows 8 platform only had 10k apps. Now, there are over 100k. In fact, there are roughly 122k apps in the Windows Store at the time of this post.
“There’s a combination of factors that make this the right time for Nokia to enter the market. First, we feel that the operating system has now become mature.” Last year, when Windows 8.0 launched, there were only 10,000 touch apps available in the Microsoft Store. Now there are more than 100,000. Windows RT 8.1 now has leading mobile device management solutions and VPN support available which is great news for mobile professionals,” the company stated.
Nokia believes they have developed an innovative line of Lumia smartphones and the company feels that they have a strong enough framework to build an innovative tablet product. Nokia also touted their excellent relationship with carriers.
“..we feel that the operating system has now become mature.”
“In many places, like the US, it’s possible to tie both a tablet and smartphone to the same subscription, so you don’t have the confusion of two phone bills and two tariffs. It could also mitigate the up-front cost of buying a tablet, since deals to combine purchase with your monthly contract are likely to emerge,” Nokia explains.
The Lumia 2520 comes in a variety of colors, such as red, white in a glossy finish, cyan, and black in a matte finish. The10.1-inch 1080p display features Corning Gorilla Glass 2 with almost 180 degree viewing angles and a peak brightness of 650 nits. The device also features a Qualcomm Snapdragon 800 chipset with built in high-speed LTE connectivity. The Lumia 2520 also features a 6.7MP rear camera and a 2MP front camera.
The Lumia 2520 will be available later this year for $499 (US) and will be available initially in the US, UK, and Finland. The device will be available on AT&T and Verizon later this year.Further reading: Microsoft, Nokia, Windows RT