Nokia releases Windows Phone switcher ‘Dare to be Different’ video #Timetoswitch
It’s the shopping season and, therefore, the best time to try and sway customers to fork over their hard-earned cash in exchange for a product. Perhaps nobody needs to pursue this more than Microsoft and Nokia. While the Windows Phone platform has steadily gained ground, it isn’t threatening rivals from Apple and Google just yet.
Now the two merging companies are pushing the mobile OS through Microsoft’s “12 Days of Deals”, which features two Lumia devices, as well as using Nokia’s rather talented advertising brain, to make a big push. The just-under two minutes ad is completely animated, and features children lining up daily to hand their teacher a gift, which is suspiciously reminiscent of a certain fruit-logo company. The spell is eventually broken by one little boy.
The ad contains not a single spoken word, but it honestly doesn’t need to. Everything you need to understand is conveyed perfectly from the animations. Nokia proves to be a bit more subtle than Samsung has been with it’s high-profile, and admittedly amusing, TV ads. You can watch the video below and decide for yourself how effective Nokia’s approach is.Further reading: Microsoft, Nokia