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Nokia Reading app for Lumia not getting a rebrand — will be discontinued by December 31

Nokia Reading app for Lumia not getting a rebrand -- will be discontinued by December 31

Over the past few months, we’ve seen many of Nokia’s exclusive apps for Lumia get rebranded following Microsoft’s acquisition of the company’s Devices and Services unit, but unfortunately for fans of the Nokia Reading app, not only will the app not get a rebrand, but it wont be available for much longer either.

Microsoft has come to the conclusion that the Nokia Reading app has outlived its purpose and come December 31st the app will be pulled from the Windows Phone Store. The software giant is encouraging users to download any ebooks users have stored in the app as all data specific to the app will be deleted from the company’s servers.

“The service has reached maturity, and we have decided that it should no longer be available for download. We have taken this decision knowing that there are many other eReading apps, such as Kindle and Audible available in the Microsoft Store” said an email sent to Nokia Reading users.

Users still have several alternative book readers available from the Windows Phone Store including the Amazon Kindle app and the rather excellent Bookviser for Windows Phone, so it shouldn’t be too big of a blow, although it would have been nice for Microsoft to have its own official equivalent to Apple’s iBooks and Google Play Books.

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