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Nokia Lumia 1020 ad wants you to forget the art of smartphone camera combat #taekfoto

Nokia Lumia 1020 ad wants you to forget the art of smartphone camera combat #taekfoto

In Nokia’s latest ad for the Lumia 1020, the handset’s camera is highlighted as an alternative to learning the art of taekfoto (geddit?). This is a technique that need to be employed by owners of phones with substandard cameras as they battle to get close enough to the action to take a decent shot.

There’s even a (pretend) course on offer if you don’t mind parting with 6999AED (this is an ad being shown in the United Arab Emirates) to be taught by taekfoto master Rez-T-Lo — oh, the puns just keep on coming! As a little taster, four of the special moves you could learn are shown off.

The course is offered as a way to learn the skills needed to fight your way to the front row to get the best possible photo, but of course, this is not necessary with the 41 megapixel camera found in the 1020.

It’s a fun, silly video that references the likes of Banzai and Street Fighter II (hadoken!).

Check out the video below and see what you think; it’s a very different type of ad campaign to Microsoft’s Scroogled run.

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