You’d be forgiven for thinking this story is a little déjà vu, but New York Times is ending its app on Windows Phone. In fact, a year ago, the New York Times ended its Windows 8 and Windows 10 apps… but for PC, not mobile.
Now, after unusually holding on to its Windows Phone app for longer than other apps, it is ending the Windows Phone app too. In a post on the website, NYT recommends users use its mobile website which offers more futures and interactivity with its content:
Beginning in December 2017, The New York Times will no longer support the NYTimes app for Windows Phone. You can access a more complete New York Times experience through our mobile site (mobile.nytimes.com) from your phone’s browser.
The mobile website includes all of the same content and sections as the Windows App, plus it has a more interactive and modern home page that is similar to our other digital experiences. All New York Times home delivery and digital subscribers have unlimited access to both our mobile and desktop sites. Nonsubscribers will continue to receive to a number of free articles per month.
This is a decision that was to be expected. While it was unusual for a company to shutter its desktop apps before its Windows Phone app, the future was destined to see the end of the latter at some point. As is the case with most content sources however, the mobile website is more than sufficient for most peoples’ needs.