To stay competitive in the Video on demand market, Netflix has pretty simple strategy: betting on high quality exclusive content, and improving watching experience with 4K and HDR. The streaming giant acknowledges that visuals are not everything though, which is why the company is announcing today the addition of Dolby Atmos support for select Netflix content (via Engadget) .
The Xbox One and Xbox One S consoles will be the first devices to support Dolby Atmos streaming, with support for 2017 LG OLED TVs coming soon. "On the Xbox, you can get this experience when your console is connected to a Dolby Atmos enabled home theater system, TV or soundbar, or via headphones using the new Dolby Atmos for headphones feature available for purchase through the Dolby Access app in the Xbox Store," explained the company.
For those unfamiliar with the surround sound technology, Dolby Atmos has been designed to provide much more realistic immersion thanks to more precise rendering of select sounds. "Dolby Atmos delivers captivating sound that places and moves audio anywhere in the room, including overhead, to bring entertainment to life all around you, all in the comfort of your own living room," explained Netflix. Okja, a South Korean-American action-adventure film that recently debuted at the Cannes Film Festival is the first movie to support Dolby Atmos on Netflix.
In addition to a home theater system connected to your Xbox One (or the Dolby Access Xbox One app for headphones users), be aware that you'll need a premium “4 Screens + Ultra HD” Netflix plan to enjoy Dolby Atmos content on the gaming console. You can learn more about How to configure your Xbox One for Dolby Atmos on this support page.