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MSearchGroove Expands Mobile Bar Code Coverage And Commentary

Coverage kicks off with analysis of Connected Commerce and pivotal position of mobile barcodes in Best Buy sales and loyalty strategy

Cologne, GERMANY – December 20, 2010 – [url=http://www.msearchgroove.com/]MSearchGroove[/url], the leading source of analysis and commentary on all things mobile, today steps up coverage of the mobile bar code space with exclusive interviews, podcasts and analysis of the industry and its top innovators.

MSearchGroove also today joins with Cynthia Artin, who will provide regular columns and coverage on mobile bar codes and their implementation across industry verticals including retail. Artin’s first column, which debuts today, includes observations from Mobile Data Systems (MDS), and focuses on the progress achieved by Best Buy, a leading consumer electronics retailer that has implemented mobile bar codes as part of an ambitious cross-media marketing and promotion strategy.

Tomorrow the coverage continues with “Five From Five,” a series showcasing the top five mobile code predictions from five of the leading bar code companies and technology enablers. The series kicks off with Diane Strahan, Vice President, Mobile & Registry Services, Neustar. Over the next two weeks the series will feature 2011 predictions from mobile code companies including Mobile Data Systems, NeoMedia Technologies and Scanbuy.

In the New Year Artin will also contribute commentary and analysis on developments in mobile health (mHealth) and the ways mobile is being harnessed by organizations and non-profits to do good (mobile giving and cause giving).

Artin, an independent consultant and social entrepreneur, has been helping companies grow through sound investment, strategy and market positioning for 30 years. She supports a range of companies, from start-ups to multi-billion enterprises, focused on mobile innovations and solutions, including mobile codes.

“The pace of innovation, the advance of creativity, and the take-up among consumers – particularly in retail – mean mobile bar codes are becoming the most effective way to bridge the physical and digital worlds,” Artin says. “It’s a disruptive technology that I have chosen to focus on for the next several years. MSearchGroove ‘gets it,’ so this alignment is perfect. It provides companies an important platform to communicate their strategy and a way to share their developments, case studies and best practice.”

Artin joins a growing community of contributors and collaborators being curated by MSearchGroove since it was named a top 50 influential technology destination by Konector earlier this year. In addition to producing an exclusive podcasts with Tomi Ahonen, independent consultant, mobile luminary and author of Mobile as 7th of the Mass Media: Cellphone, Cameraphone, iPhone, Smartphone, MSearchGroove also features regular columns from leading industry executives.

MSearchGroove also provides its platform to select companies, allowing them to host discussion and spark debate via a branded Briefing Room. These destinations, accessible via the MSearchGroove homepage and mobile website, promote ideas and insights from MSearchGroove partner companies including Amdocs Interactive, a company belonging to the Amdocs CES (customer experience systems) portfolio offering service providers a complete portal, storefront, commerce, search and advertising platform; Netsize, a Gemalto company providing mobile commerce and communications solutions; Optism, a permission marketing solution from Alcatel-Lucent; and Tego Interactive, a company delivering digital strategy and execution to startups, brands, service providers and network operators through converged Web and mobile solutions. MSearchGroove will announce several additional partners in the next weeks.