Mixer, the Microsoft-owned Twitch competitor, announced yesterday that it will be updating its Partnership requirements starting July 24. The live streaming platform will now be “investing in those who invest in Mixer,” and that means that streamers won’t be forced to focus on the latest hot new game to get the chance to become a Mixer partner.
In addition to focusing on consistency and quality, these changes help us partner broadcasters with more types of content. You shouldn’t have to feel pressured to “play the popular thing” to receive partner. Just invest consistently, make great content, and build community. https://t.co/4shJo6sQSc
— Matt (@MattSalsamendi) July 10, 2018
From the beginning the Mixer Partnership program aimed to help the most passionate streamers with exclusive tools, promotional opportunities and more, but the minimum requirements to apply for review (750+ followers, as well as a registered viewer count consistently in the 50s through the whole stream for at least 2 months) have often been criticized for being too arbitrary.
“We recognize that the current method of reviewing channels does not overtly take into consideration the vast differences between content types, Mixer explained in a blog post yesterday. “In an effort to better represent the community we are shifting to metrics that measure the partner’s investment in us, which allows us to give a fair quality review based on the content of that partnered channel.”
Here are all the new minimum requirements that Mixer partnership applications will have to meet starting July 24:
Mixer has been highlighting some of its partnered streamers on this page, and as of today, most of them are hardcore Fortnite or PUBG players. This is probably what Mixer wants to change with its new partnership requirements. If you’re interested in becoming a Mixer partner, you can apply by going to the partnership tab in your dashboard.