Microsoft’s attention-getting new Surface Laptop 4 ad highlights touch screen, connectivity, versatility

Arif Bacchus


It’s been about two weeks since the Surface Laptop 4 launched, but Microsoft is already hitting the ad campaigns hard. Over on YouTube, the company pushed out a new Surface Laptop 4 ad, featuring the same teenager from the Surface Pro 7 spots we noted earlier in the month.

Unlike Microsoft’s other Surface ads, this one solely features the Surface Laptop 4, and no MacBooks or iPads. This time, though, the teen has a new guest, his sister. Appropriately, throughout the 30-second long spot, the duo ends up highlighting some high-points of the Surface Laptop 4, including the touch screen, connectivity and versatility.

It’s something only Surface and Microsoft fans might appreciate, but there are a lot of obvious jabs at the MacBook throughout. First off, the sister notes that the MacBook Air has no touch screen, right when her brother mentions the Surface Laptop 4’s touch functions. The brother then mentions that MacBook Air doesn’t have both USB-C and USB-A, and his sister jokingly holds up a dongle. Interestingly enough, in the versatility section, the two also end up playing some games, too, a nod to the Iris Xe graphics on the Intel model and the improved Zen 2 chips on the AMD model.

Overall, this is a solid ad that highlights some of the benefits of the Surface Laptop 4. Microsoft once again, though, has turned off the comments for this video, and there are a growing number of dislikes over likes (310 at the time of publishing.) Let us know your thoughts on this ad in the comments below.