As the holiday season begins, Microsoft has just released a new Surface Go ad that takes some shots at the iPad. The 30 seconds video shows a cute little girl singing “my dreams are so big I need a real computer,” and it’s pretty hard to ignore the reference to Apple’s controversial “What’s a computer” ad for the iPad Pro.
In case you have some doubts about Microsoft’s snarky intentions, here are the full lyrics for the song:
Grandma don’t run out and buy an iPad
Fine when I was 6 but now I’m 10
My dreams are big so I need a real computer
To do all the amazing things I know I can
I’d also like to learn to do some coding
And help the gentle manateee
Surface Go is what I’m really wanting
To be the smartest me that I can be
Overall, the ad is well done and the lyrics are pretty funny, and this likely will become a memorable addition to the series of Microsofts ads that make fun of Apple products. The Surface Go is definitely a great gift for a 10 years old kid, even though as a pure tablet it probably isn’t as good as an iPad. After all these years, the tablet mode in Windows 10 remains quite unfinished, and the iPad just has a huge number of tablet-optimized apps that the Surface Go and other Windows 10 tablets still lack.
Starting at $399, the Surface Go is Microsoft’s most affordable Surface ever, and the company recently launched an LTE variant that starts at $679. Microsoft doesn’t reveal sale numbers for its Surface devices, but according to AdDuplex it’s already the 5th most popular Surface device and quickly catching up to the 2015 Surface 3.Further reading: Ad, iPad, Surface, Surface Go