Microsoft’s new program to help the growth of B2B startups in India: 100 companies. 100 SaaS startups. $100K.

Abhishek Baxi

Microsoft India

On the sidelines of the Future Decoded summit, Microsoft has launched the 100X100X100 program for B2B SaaS startups in India.

The initiative will bring together 100 committed companies and 100 early and growth startups that have enterprise-ready solutions to offer. These participating companies will commit to spending $100K over a course of 18 months on solutions provided by the SaaS startups.

“India has one of the largest B2B SaaS startup ecosystems in the world, and it’s growing exponentially. This initiative will help build scale and create amazing opportunities for startups. Businesses can now fast-track their digital journeys through easy adoption of enterprise-grade solutions. We’re excited to see the outcomes of these partnerships.”

– Anant Maheshwari, President, Microsoft India

This first of its kind program in India has been launched under the aegis of Microsoft for Startups. Microsoft for Startups allows early-stage B2B startups to leverage Microsoft’s Azure marketplace, enterprise sales team, and a rapidly growing partner ecosystem.

The 100X100X100 program will help enterprises fast track their digital transformation through faster adoption of SaaS solutions and will make available a variety of curated, ready to launch, enterprise-grade solutions from startups with a proven track record.

Microsoft India with Startups helps make startups enterprise-ready. This includes providing them Azure credits and comprehensive training programs, mentorship, access to partners, as well as support for streamlined go-to-market activities across the globe.

As part of the program, these startups will also have access to regular speed-contracting sessions with prospective customers at the Microsoft industry and customer events. The program will be conducted with the support of ecosystem partners and industry associations including the Delhi and Mumbai Chapters of The Indus Entrepreneurs (TiE).

More than 50 startups are part of the program at launch. By increasing their revenue and customer base, the program will create a profitable domestic market for the fast-growing Indian B2B SaaS startup segment.