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Microsoft weighs new TV service

Microsoft has engaged in talks with media companies for a new subscription-based online TV service, one which could allow consumers to access individual channels such as HBO and Showtime, Reuters reports citing unidentified sources. Reuters reports that the options also include creating a “virtual cable operator” — essentially allowing consumers to “cut the cord” on their existing cable company — or utilizing the Xbox as an authentication system for existing cable subscribers to view programs with “enhanced interactivity.”

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