One of Microsoft’s most notable efforts in the past few years has been white space technology – an initiative that involves taking old, unused parts of the broadcast spectrum in order to help rural communities access the internet, where they might otherwise have trouble. With internet access considered a basic human right by the United Nations, Microsoft’s efforts have been a push towards creating a more connected world. They’ve been testing the technology in places like the Philippines for a while, and just registered for a couple of trademarks with the “Airband” name.
Two trademarks were spotted by MSPU: One trademark that covers the “development of computer hardware and software” regarding white spaces, and another trademark that deals with “Providing business information and consulting in the field of white space telecommunications and internet connectivity.” These trademarks were both certified on January 16th, and mark the next push in Microsoft’s attempts to make Airband a big brand.
The Microsoft Airband Initiative Grant Fund supports innovative businesses that help billions of people get access to energy and the internet. pic.twitter.com/zcDrdPb5VF
— Microsoft (@Microsoft) January 5, 2018
Microsoft tweeted about their Airband Initiative Grant Fund just a couple of weeks before the trademarks went through, indicating that the company is making a significant branding push for the Airband name. Keep an eye out in the near future for Microsoft to keep pushing forward with white space technology – likely expanding it out into more regions.Further reading: Airband, Microsoft, TV white space, White Space