Microsoft takes you behind the core of Bing with Search Quality Insights

Since the launch of Bing in 2009, Microsoft has been working on making Bing understand what people have in their mind while searching. Today, Microsoft is launching a new blog series that takes you behind the search box and into the core of the engine.

“Today we are launching a new blog series we’re calling “Bing Search Quality Insights” aimed at giving you deeper insight into the algorithms, trends and people behind Bing. This blog is the first in a series that will take you behind the search box for an up close view into the core of the Bing search engine,” Microsoft stated in an official blog post.

Although some changes may be subtle, Microsoft claims that these changes are the result of years of research. “In the coming weeks and months, you will hear from members of my team on a range of topics, from the complexities of social search and disambiguating spelling errors to whole page relevance and making search more personal,” Microsoft adds. The company will also talk about ideas and projects they have been working on when it comes to the search engine.

In the first post of the Search Quality Insights, Microsoft explores page relevance and how it ties into the core search experience. Search queries that are performed today wouldn’t have been possible five years ago. You can read about that here.

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