Microsoft and its partners are reportedly going to spend $200 million dollars in 2012 simply marketing the company’s ill-fated Windows Phone platform to US customers. After lackluster sales in 2011, Microsoft is working twice as hard for 2012.
“According to internal Microsoft documentation I’ve viewed, the total cost of this marketing tsunami is in the neighborhood of $200 million. And, again, that’s just for the United States. The amount of payments are $10 to $15 per handset sold, depending on the number sold, for some handset models,” the report indicates.
Things have been rocky for the Windows Phone platform but in recent news, hopes for what will be shown at next week’s Consumer Electronics Show in Las Vegas has everyone talking. Microsoft is expected to disclose some details on its plans for the platform.
A leaked Windows Phone roadmap gives us information on what we should expect next year as the next version(s) of Windows Phone are to be released. The roadmap starts by showing that Windows Phone 7 was a “high end, differentiated product” while Mango followed “with new features, languages, and countries.” Then, it continues on with the codenames of two proposed Windows Phone versions. “Tango” and “Apollo”. Tango will concentrate on enabling the use of Windows Phone 7 on “low-end handsets for the best prices” and will be released sometime in Q2 2012. Things take a huge turn when it comes to “Apollo”, the next big release.
Last year, Microsoft’s Windows Phone platform failed to gain traction with consumers so Microsoft obviously needs to step up its game this year.Further reading: Microsoft, Windows Phone 7