17 stories
today

Microsoft: Scroogled advertising campaign against Google will go on (Updated)

Scroogled

KQED (a public radio and TV station) is reporting that Microsoft’s senior director of online services, Stefan Weitz, has stated “that part is about finished” when it comes to the Scroogled advertisement campaign against Google. While one “phase” of the Scroogled campaign is winding down, another “phase” is set to kick off.

Just recently, Google’s chief privacy officer Keith Enright, revealed that Microsoft’s Scroogled campaign is “misleading” and “intellectually dishonest.” Microsoft has been running these campaigns in an attempt to get users to ditch Gmail and Google for Microsoft’s Bing and Outlook.com email service. And so far it has been effective, as more than 3.5 million people have visited Microsoft’s Scroogled.com website.

Microsoft has provided an official statement regarding the matter: “Scroogled will go on as long as Google keeps Scroogling people. We know Google doesn’t like it when the facts come out. Chapter two of the consumer education campaign has shown people care about their privacy. More than 3.5 million people visited scroogled.com, and nearly 115,000 people signed a petition asking Google to stop going through their Gmail. Stay tuned for the next chapter.” So expect more Scroogled videos soon!

This post originally stated that Microsoft was winding down the Scroogled campaign. We have since edited this post to reflect otherwise, thanks to an official statement from Microsoft regarding the matter.

Further reading: , ,