Last fall, Microsoft introduced its first wearable device, the Microsoft Band, which received a lot of attention, and what appeared to be a lot of demand. The Band went out of stock online and at Microsoft’s retail locations shortly after launch, leaving a number of potential customers disappointed as they were unable to get their hands one.
It was replenished once again, and not too long ago, Microsoft announced its expansion plans by offering the wearable device, available now for pre-order for folks in the UK where it will hit retail on April 15th. Furthermore, the wearable is also expected to hit major US retailers such as Best Buy, Target and Amazon.
According to an unnamed source speaking to WinSuperSite, Microsoft had reportedly ordered only 30,000 units of the Band for its initial launch. It seems the company has since apparently ramped up the production to meet the unexpected demand the company faced in the past few months.
However, if you think from another perspective, it made sense for Microsoft to go for a limited launch initially. The company did make this mistake once of making too much inventory — the Surface RT — and ended up writing off around a $1 billion for the excessive inventory.
Here’s a statement from a Microsoft representative to WinSuperSite:
It is Microsoft’s policy to not disclose production numbers. We have seen a great response to the Microsoft Band and continue to get devices on the wrists of customers as quickly as possible. Last month, we announced a broad expansion which included increased inventory in Microsoft stores and microsoftstore.com. Customers are encouraged to visit their local Microsoft store or microsoftstore.com to experience and purchase Microsoft Band.
With the Band launching in the UK as well, it will be interesting to see if the wearable sees a similar demand.Further reading: Microsoft, Microsoft Band, Wearable devices