Yammer may not be as well-known or as widely used as other social sites such as Twitter, Facebook, Snapchat or YouTube, but it has its influences on products adopted by millions. Yammer is a social networking platform that ties various Office products together to help businesses collaborate.
As Microsoft continues to reshape its Office products around real-time collaboration and sharing, Yammer has proven to be an integral influence. Business customers using many of the new sharing features in Office 365, Office 365 Groups, Office Graph and Office 365 Reporting Dashboard, have Yammer to thank.
In lieu of Microsoft’s efforts to integrate Yammer’s core concepts into more of its products, industry analyst has credited Microsoft as a leader in the 2015 Magic Quadrant for Social Software in the Workplace, for yet, a seventh year in a row.
According to the Gartner’s Magic Quadrant report for 2015, Microsoft is positioned furthest to the right for Completeness of Vision as well as highest on Ability to Execute. Specifically, Gartner writes,
Leaders are well-established vendors with widely used social software and collaboration offerings. They have established their leadership through early recognition of users’ needs, continuous innovation, significant market presence and success in delivering user-friendly and solution-focused suites with broad capabilities.”
Similar to an Oscar-winning acceptance speech, Microsoft had this to say about receiving their seventh Gartner Magic Quadrant for Social Software in the Workplace recognition:
The recognition we’ve received reflects Office 365’s vision for collaboration, which aims to give teams a frictionless way to work together using the tools of their choice while discovering and building upon the existing body of knowledge in their organization. To achieve our vision, we’re delivering a powerful suite of apps—such as Yammer, Skype, OneDrive, Delve, and Outlook—which lets teams do their best work together, all built on an intelligent platform to harness the power of the network through personalized insights. Our goal is to transform collaboration by making it more seamless and transparent. We know that keeping corporate data secure remains a top priority, so we’ll continue to invest in capabilities that give organizations the right level of control, compliance, privacy, and security.”
As we reported last week during Microsoft’s latest earnings report, Office 365 is growing by larger strides in the workplace. Perhaps, thanks to some newly integrated collaborative features and concepts borrowed from Yammer, Microsoft is delivering a product businesses are re-interested in using.Further reading: Microsoft, Office 365, Social, Software