Nokia’s Devices and Services division was acquired by Microsoft last year, and the software giant has been doing a lot of rebranding since then. The company has already rebranded the Lumia brand, and it seems the company is continuing the process for its retail locations as well. In a post spotted by Windows Central, Microsoft announced that over 50 Nokia stores will undergo the rebranding process in Brazil in over 13 states. In addition to smartphones, the stores will sell other Microsoft products as well, such as Office 365 licenses, Xbox, and more.
The official post (translated) says:
“This rebranding strategy represents a huge opportunity to broaden Microsoft’s retail presence and direct contact with consumers, who will have access to our full portfolio of products and services,” said Carmine Silvestri, director general of Mobile Devices division of Microsoft in Brazil. “We also invest in innovative technology in our stores, which benefit both customers and retailers,” says the executive.
The company also confirmed that it will kick off its activities with the Microsoft Store at the Eldorado Mall in São Paulo on April 29th. To make things even more exciting, the first 100 customers to purchase a Lumia device will also get a special gift from the company.Further reading: Microsoft, Microsoft Store, Nokia