Microsoft’s is slowly perfecting the fine art of storytelling in their latest ‘Do More’ spot

Microsoft perfecting the fine art of storytelling in their latest 'Do More' spot

We reported a little while back about what we think could be a new and successful marketing pitch done by Microsoft. In an attempt to transition people from having to use Windows, to loving the use of Windows, as Satya Nadella would phrase it; perhaps Nadella and Microsoft realized they’re going to have sell a story rather than a spec sheet. Hopefully, gone are the days of free product placement for competitors or seemingly wasteful spots chalked full of meaningless specs or buzzwords.

In a run of recent Microsoft spots, the marketing team appears to be focused on the people who ‘Do More’. Today’s ‘Do More’ YouTube spot is a bit lengthier than their previous ones, but it does a very sound job of summing up what Windows means to people who aren’t the acronym spewing, stuffy suit enterprise-types that are usually associated with Office, Windows or Microsoft. Instead we hear from a wide range of professions, including farmers, pit crews, bee catchers, mechanics, painters, motion capture engineers, and gamers in Microsoft’s new ‘Do More’ campaign, and I for one, thinks it’s about time. Watch it below.

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