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Microsoft offers apology for creative director’s arrogant statement about Xbox’s always-on connection

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Microsoft’s creative director Adam Orth shared his thoughts via Twitter just recently regarding the stir that was created when everyone learned about the next-gen Xbox’s requirement of having an always-on internet connection. Unfortunately, his statements made Microsoft look bad.

“Sorry, I don’t get the drama over having an “always on” console,” Orth stated in a Tweet. He used a hashtag “#dealwithit.” Orth even added that every device is always-on and “that’s the world we live in.” His Tweets have since gone private and created a stir online.

“We apologize for the inappropriate comments made by an employee on Twitter yesterday. This person is not a spokesperson for Microsoft, and his personal views do not reflect the customer centric approach we take to our products or how we would communicate directly with our loyal consumers. We are very sorry if this offended anyone, however we have not made any announcements about our product roadmap, and have no further comment on this matter,” Microsoft stated in an official blog post.

Orth’s unofficial statements on Twitter was classified as arrogance by many especially when he compared the situation to “purchasing a vacuum cleaner knowing that the electricity in your house might go out.” No word on the fate of Orth.

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