Recently, we learned that Microsoft has begun offering a $200 credit towards a Surface if you give them your old iPad. All you had to do is bring in your iPad 2, 3, or 4 to a Microsoft Store and receive a $200 (minimum) gift card towards the purchase of a Surface device. Now, Microsoft has expanded upon that offer and is offering a minimum of $200 towards your iPhone 4S or iPhone 5.
"According to an inside source at Microsoft, Microsoft Stores will begin giving a minimum $200 in-store credit (as a Windows Store gift card) for iPhones on Friday as part of its “#timetoswitch” campaign, obviously hoping consumers will use the cash to buy a Windows Phone," a report by Forbes stated today. This program simply offers consumers a minimum of $200 for your iPhone 4S or iPhone 5 and is only valid in select Microsoft retail stores in the United States and Canada.
Microsoft also recently launched a "Trade-up" program where you could trade in your old iPhone, iPad, BlackBerry, Samsung and dozens of other makes and models of phones and tablets, for a gift card worth up to $350. This is an online program, while the $200 for an iPhone is a Microsoft Store specific incentive.
It remains to be seen if this incentive is at all effective in getting iPhone users to jump ship over to Windows Phone. Would you trade in your iPhone for a Windows Phone?