While fans of the Xbox One, PS4, and even the Wii continue to battle it out in various forums and comment sections about who won this year’s E3 2016 gaming convention, the folks on the Xbox team have been busy collecting more than just Twitter mentions and Google searches to measure its success with fans.
Today, the Xbox team is sharing a waterfall of metrics to showcase its record-setting performance at this year’s E3 2016 event that includes an increase in YouTube views, E3 award nominations, new Snapchat engagement, and a significant bump in livestream views.
According to the Xbox team, the following metrics below have led its 2016 appearance at E3 to represent the greatest showing the division has had to date:
- The Xbox E3 2016 Briefing was viewed over 6.6M times, an increase of 78% over last year and our most viewed live event to date.
- During the week of E3, videos shared on the Xbox YouTube channel were viewed over 27M times, a massive increase of 184% over E3 2015.
- Xbox received hundreds of E3 award nominations and wins from global outlets including IGN, Game Informer, Toronto Sun (CA), USA Today, Atomix (MX) and Polygon.
- In excess of 340,000 unique, customized controllers were created and saved in the all-new Xbox Design Lab.
- The “Friendly Update” for Minecraft that delivered Minecraft Realms to mobile and Windows 10 devices, has seen over 4M people play together across Minecraft: Pocket Edition and Minecraft: Windows 10 Edition via Xbox Live.
- Over 4M friendships were forged and 90M hours of multiplayer were played on Xbox Live during the week of E3 – that’s more friends than the whole population of Panama and over 10,000 years of consecutive gaming.
- The response to the Halo Wars 2 Beta exceeded expectations with over 1M matches played, totaling more than 2M gameplay hours. The data and feedback gathered will play a crucial role in the development of the game, ensuring Halo Wars 2 is the RTS for everyone when it launches on Feb. 21, 2017.
- In excess of 2M fans engaged with the newly launched Xbox Snapchat channel, checking out exclusive updates from the show floor and behind-the-scenes demos.
- On Twitter, #XboxE3 was tweeted over 400K times throughout the course of E3, trended as the #1 topic worldwide for over an hour and a half, and was the most tweeted of any Xbox hashtag.
If the stats don't draw a clear enough narrative, the Xbox division delivered a great all-around showing this year at E3. From games to hardware, gamers should be in for an exciting 365 days of gaming. Now, let’s just hope the studios can stick to their release dates.Further reading: E3 2016, Gaming, Microsoft, SnapChat, Twitter, Video Games, Xbox One, YouTube