Microsoft makes it easier for Windows Phone users in India to upgrade their Lumia device
In an attempt to improve the sales of its high-end Lumia range, Microsoft is offering an enticing buy-back scheme for users residing in India. They’re offers users as much as 65 percent of the device’s current value, which can be used to upgrade to a high-end model. The company is also willing to offer 10 percent of the value even if the device is not in working condition.
However, there are some terms and conditions to this offer. The devices purchased through company branded retail outlets in the last six months are eligible for the upgrade. Microsoft India’s managing director for mobile devices Ajey Mehta told the Economic Times that the company is targeting the devices in the Rs. 6,000 to Rs. 15,000 price range.
The move is aimed at spurring Lumia smartphone sales, especially “devices in the Rs 6K-to-15K price band where we see massive growth opportunities, through a guaranteed exchange process at industry-best resale prices,” Microsoft India’s managing director (mobile devices) Ajey Mehta told ET.
To further boost the sales of the high-end Lumia 830 and 930, the company is partnering with Capital Trust to offer zero-interest financing — the devices are currently priced at Rs 28,799 and Rs 38,649, respectively.Further reading: Lumia, Microsoft, smartphone, Windows Phone