Speculation has suggested that Microsoft are planning to kill off the Zune Player. Today, those rumours become true as the company confirmed that they are discontinuing the Zune Player.
Microsoft has confirmed via their website that they are killing off the Zune Player. The statement says that they want to fully focus themselves on the Windows Phone as a main music player as well as a phone.
We recently announced that, going forward, Windows Phone will be the focus of our mobile music and video strategy, and that we will no longer be producing Zune players. So what does this mean for our current Zune users? Absolutely nothing. Your device will continue to work with Zune services just as it does today. And we will continue to honor the warranties of all devices for both current owners and those who buy our very last devices. Customer service has been, and will remain a top priority for us.
Microsoft we’re denying the death of the Zune Player back in March 2011, when rumours of the devices death reappeared. The company released a statement to re-assure fans that the Zune Player was here to stay.
Microsoft is now expected to combine it’s Zune services with Windows LIVE, and port any Zune HD applications to the Windows Phone.Further reading: Microsoft, Zune