Microsoft has quietly started to roll out a redesigned Xbox Store on the web that lets customers add games to their wishlist or launch cloud-enabled games. This new Xbox Store was spotted yesterday by Twitter user @tamelucas (via The Verge), and it seems to be only available in Canada as of this writing.
The Xbox Store just received a fresh new design on the web - looks a lot like the redesigned Xbox app.
— tamelucas 🧠🎮 (Day One on Game Pass) (@tamelucas) October 5, 2021
This revamped Xbox Store uses a new dark theme that's easier on the eyes, and it looks consistent with Microsoft's dedicated website for Xbox Cloud Gaming or the Xbox mobile apps. The store listings are also more complete with the addition of supported languages and accessibility features for every game.
For Xbox Game Pass Ultimate subscribers, the ability to launch a cloud-enabled game right from this new Xbox Store should be pretty handy. Microsoft has yet to officially announce this new web experience, though, so it could be some time before it becomes available in other markets.