Microsoft’s HoloLens has come quite far in a relatively concentrated amount of time. While the development of HoloLens may have been years in the making, it’s public exposure only amounts to a handful of months. Thanks in part to a handful of well-timed conferences, HoloLens announcements and development have been on a relentless barrage of headline-grabbing attention.
Luckily, for Microsoft, the conversation around HoloLens has quickly shifted from ‘if’ to ‘when’. Prior to HoloLens, many of Microsoft's far-reaching visionary announcements crashed up against a journalistic wall of cynicism. Much of the dismissive press Microsoft received in the past was handed to the company seemingly because of self-induced lack of execution or follow through. Every so often, Microsoft would announce, showcase, or mention projects that would either never come to fruition or limped out the door with half of its proposed features missing.
Not this time around.
Microsoft is doing everything within the company’s power to manage expectations while still delivering that far-reaching visionary device. Prior to today, the HoloLens experience for most enthusiast has been recited stories from a handful of lucky journalist and developers who have had some alone time with the headset. No other forms of media have made their way out about the experience. Today, however, Microsoft is releasing video footage of what it calls, the Holographic Academy and Project Origami. The video is a two-minute montage of the experiences developers and journalist had at Microsoft’s Build 2015 conference.
Now that HoloLens has made a commercial name for itself, Microsoft is hoping to capitalize on its recent popularity. This video, is yet another love letter to developers who didn’t attend the HoloLens the event. The video briefly touches on a few HoloLens talking points, that include, voice input, spatial mapping, gestures and spatial sound.
Maintaining, this level of positive excitement and enthusiasm for HoloLens has been nothing short of a herculean achievement for the company. Now, let's just hope the final product doesn’t find itself as an addition to the annals of Microsoft’s failed visions.