Microsoft has quietly introduced new logos for Xbox Game Pass and its PC variant last week. In the new logos, the “Xbox” word has been replaced by the familiar Xbox logo, eliminating the redundancy of having both the stylized “X" and the “Xbox” word in the Xbox Game Pass logos.
— Xbox Game Pass For PC (@XboxGamePassPC) August 1, 2020
The change is now live on the Xbox Game Pass and Xbox Game Pass for PC Twitter accounts, though the old logos can still be found on Xbox.com or the Microsoft Store. Microsoft is likely not done harmonizing things everywhere, and the logo for the premium Xbox Game Pass Ultimate tier is still unchanged.
It's now been three years since Microsoft launched its game subscription service on Xbox One consoles, and the PC version of Xbox Game Pass launched in beta last year, along with the new "Ultimate" tier that includes access to all console and PC games plus Xbox Live Gold. Microsoft said earlier this year that Xbox Game Pass crossed more than 10 million subscribers, though the company didn't share details about Console, PC, and Ultimate subscribers.
Microsoft is likely readying a big marketing campaign for Xbox Game Pass ahead of the launch of the Xbox Series X, and the inclusion of its Project xCloud game streaming service in Xbox Game Pass Ultimate starting in September. Xbox Game Pass is about to become a true Netflix of video games, though Microsoft's game streaming technology will only work on iOS and Android devices at launch.
Do you like these new simplified Xbox Game Pass logos, and do you think the "Xbox" word was redundant? Let us know in the comments below.