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Microsoft to Hosters: Move Up The Value Chain

Microsoft’s push into online services has required a balancing act in its relationship with the hosting industry. On the one hand, Microsoft has far-reaching ambitions to deliver cloud services to consumers and businesses. At the same time, Microsoft sells nearly $1 billion a year in licenses and services to web hosting providers.

So is Microsoft a partner or rival for its hosting customers? In addressing the Hosting & Cloud Transformation Summit on Tuesday, Microsoft’s Elliot Curtis emphasized that Microsoft doesn’t view itself as competing with its customers in the cloud computing realm – and, Curtis said, hosting providers shouldn’t either…

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